MCDONALD’S GIVES HEDGEHOGS A BREAK TODAY

Hedgehogs in Britain have a habit, it seems, of sticking their sugar-craving little heads into discarded McFlurry containers to lick any leftover ice cream. Sadly, once they get their heads into the containers, they apparently can’t get them out, causing “untold numbers” of hedgehogs to die of starvation.

As of September 1st, though, McDonald’s is adopting a new McFlurry container with a smaller aperture, too small for a hedgehog’s head to get stuck in.

"This is excellent, it is long overdue news," said Fay Vass, chief executive of the British Hedgehog Preservation Society. "We have been in touch with McDonald's about this problem for over five years and are delighted that they have at last solved the problem."

McDonald's said in a statement the design change had resulted from pressure from the society, which prompted "significant research and design testing" to develop new packaging.

Nice to see the Golden Arches following the Golden Rules. I love ice cream as much as the hedgehogs evidently do, but I wouldn’t want to die for it.